Cassa Centrale Banca
Editorial project
THE CONTEXT
Born as a raw, DIY support for punk culture, the posterzine was never meant to wear a tie — yet here it is, helping a national banking group speak to its people.
THE BRIEF
Cassa Centrale Banca asked for a way to share its five core values with employees across Italy, in a clear and engaging format.
THE SOLUTION
I designed a series of five issues, each focused on a single keyword. Every edition unfolds from A5 into an A3 poster: the front features a typographic composition using employee portraits; the inside offers a concise and visual narrative of the chosen value.
THE TWIST
A format designed to communicate in an immediate and human way, brought into a structured and professional context — without losing its spirit.
CREDITS
Client: Cassa Centrale Banca
Commissioned Agency: Marketing Arena
Role: in-house Art Director & Graphic Designer at Marketing Arena
Scope: Internal communication, editorial design