I turn complex ideas into clear and impactful visuals

A selection of my works

Posterzine
Icona di una cartella nera con la scritta ecosmic in bianco e blu.
Scena con tavolo apparecchiato, con una mano che prende delle patatine da una ciotola. Ci sono bicchieri di birra, una bottiglia di soda, buste con il logo "mypaco" e stoviglie usa e getta. Tavolo a scacchi bianchi e neri.

Companies I’ve worked with

Logo di Marketing Arena con lettere stilizzate "MA" in nero su sfondo bianco.
Logo di Talent Garden Digital Skills Academy con un fumetto e la scritta "tag".
Logo della Volksbank con una "V" all'interno di un quadrato.
Logo di Gruppo Cassa Centrale con simbolo geometrico.

Services

  • A clear and straightforward process:

    1. Brief Meeting
      We discuss your vision and goals.

    2. Three Creative Directions
      I present 3 visual concepts with moodboards; you choose the one that fits best.

    3. Final Development
      We refine your chosen direction, ensuring every detail aligns perfectly with your brand.

  • Engaging digital assets tailored to your needs:

    • Clear and impactful infographics

    • Professional video editing

    • Branded social media graphic templates

  • High-quality graphic design for print:

    • Brochures, reports, and editorial layouts

    • Event and trade show materials

    • Printed promotional materials that strengthen your brand offline

Hello!

Serena Tempesta

Hello! I’m Serena Tempesta—yes, it’s my real name!
A perfect oxymoron that always starts a conversation.

I’m a freelance Art Director & Brand Designer, specializing in contemporary visual identities. With years of experience in agencies like Marketing Arena, I’ve worked on branding, editorial, and digital design projects for companies like Volksbank, Aon, and Cassa Centrale.

Currently, I’m leading the visual evolution of Ecosmic: building a brand identity that’s clear, bold, and future-driven.

What people are saying

“Serena totally got what we needed—she took our vision and turned it into a brand that actually feels like us. She balanced clarity with just the right amount of personality, making sure our identity stands out in both the aerospace and software worlds.

The brand manual she created isn’t just a set of rules, it’s our go-to guide for keeping things consistent without killing creativity. A game-changer for how we present ourselves to investors, partners, and the talent we want to attract”

Imane Marouf

Imane Marouf
Co-Founder & CCO of Ecosmic

“Working with Serena is always a sure thing: she’s super reliable, crazy punctual, and overflowing with creativity, just like her go-getter vibe. Every project with her becomes a journey of discovery, thanks to her nonstop curiosity and her knack for turning even the vaguest brief into something concrete and brillant.

She’s that teammate you can always count on—the one who finds a way when it feels like there isn’t one, and tackles every challenge with a smile. Someone you’re always lucky to have on board.”

Social media specialist

Lisa Banzi
Content Marketing Manager & Social Media Specialist of Marketing Arena

Let’s talk about your project